For those that maybe tech challenged, or not "hip" to new tactics in Marketing, there is help. I have written a few articles in the past about some companies that can help. Lucky Dog used a local marketing firm and are thrilled with the results.
Below is a reprint of a news release from the Lucky Dog on how it works for them...
Local Business Reaches Millennial Mark on Facebook
The Lucky Dog Saloon Is Proud to Announce Their Facebook Fan page has Reached 1,000 Facebook Fans
LAFAYETTE HILL, PA--(May xx, 2011) – The Lucky Dog Saloon and Grille (www.facebook.com/theluckydogsaloon) has seen the value of social media recently as the restaurants Facebook page recently surpassed the 1,000 fans mark – a number that has grown from 12 in March 2009.
“Seeing us hit 1,000 fans is a great thing. We have such a great community of customers and have the ability each week to make sure they are aware of what is going on at our location.” Barrie Marino, owner of The Lucky Dog Saloon & Grille stated.
Customers are visiting the page to see specials, find out new events and check back each Tuesday to see what the “Facebook Freebie” is for trivia that evening. The Facebook Freebie, one way we interact with our fans weekly, is a free question and answer to the first round of trivia each Tuesday that we will provide to our fans as a benefit for following the fan page.
One local resident, Marc Weinstein, said, “I think the Lucky Dog has a great fan page and I visit their page several times per week to see the weekend specials and the Tuesday trivia free answer. Their posts are relevant and provide customers with information we otherwise could not receive unless we were at the location.”
Through the social media management of BE Marketing LLC., The Lucky Dog is able to interact with their fans and utilize Facebook as an important marketing channel. Owners Barrie and Steve receive monthly analytics and speak with Brandon Rost, President of BE Marketing LCC weekly about upcoming promotions.
Steve Marino, Barrie’s husband and owner of The Lucky Dog, states, “Over the last two years we have seen a steady increase in our fan base on Facebook and have been able to utilize our fan page as an integral communication tool between the restaurant and our customers. We knew that we needed to have a presence on Facebook but just did not have the time to manage it. Working with BE Marketing, we have been able to create this online community and provide our customers with another way of interacting with the restaurant.”
The Lucky Dog Saloon & Grille is a local restaurant located in Lafayette Hill, PA. They have been in business for over 10 years. The atmosphere is fun and festive. To make customers feel right at home, they combine an eclectic American menu with a friendly staff and Barrie's delicious homemade desserts.
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This is a great case study on how a small business should be utilizing Social Media to help grow their brand and business. But it's also a great case study on how local consumers can find great local business and stay in touch with what they have to offer. As a consumer, being proactive on social media sites will help you find the best deals locally and maybe even find a business you had no idea existed.
Congrats to Lucky Dog Saloon for hitting this milestone! Hit the fan page and find out what you're missing!
